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UAB science communicators at Campus Gutenberg 2018

CVC was present at this year’s Campus Gutenberg, an annual event dedicated to Science Communication that took place on the 17th and 18th of September in Cosmocaixa. It is organized by the Master in Scientific, Medical and Environmental Communication (UPF Barcelona School of Management) and La Caixa in collaboration with the Studies Center on Science, Communication and Society (CCS-UPF), the Catalan Association of Scientific Communication (ACCC), the Spanish Association of Scientific Communication (AECC), the Spanish Foundation for Science and Technology (FECYT) and the Spanish Ministry of Economy, Industry and Competitiveness (MINECO).

As last year, CVC participated in a workshop along with several press officers of UAB research centers. The session took place on the 17th of September and it was organized by IFAE, ICN2, ICMAB, PRUAB, ICTA, ICP Miquel Crusafont and CVC.

The Workshop, called “Institutional Communication: a strategy game” was designed to train students on Strategic Communication in Research Centers. Participants had to pretend to be the communication manager of a fictitious research centre and develop the strategy in order to increase its visibility. The participants had to deal with different day to day situations of a Communications department, such as press campaigns, media relations, internal communication, outreach activities, public engagement or institutional relations.

Nuria Martínez

The author Nuria Martínez